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If countries were brands, what metrics do you think these brands should monitor each: the U.S., South Korea, Italy, Croatia, Argentina, Venezuela?
If countries were brands, what metrics do you think these "brands" should monitor each: the U.S., South Korea, Italy, Croatia, Argentina, Venezuela?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
