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If given the opportunity, in which of the firms would you invest based on the result of your analysis of both companies and the comparison

If given the opportunity, in which of the firms would you invest based on the result of your analysis of both companies and the comparison with the industry? If you would not invest, explain your reasons according to the results obtained.

Company Name:

Year 2018

Chemicals and Allied Products Industry Ratios

..

Solvency or Debt Ratios

Merck

J&J

2018

Debt ratio

0.67

0.61

0.47

Debt-to-equity ratio

0.93

0.51

0.38

Interest coverage ratio

12.27

18.91

-9.43

Liquidity Ratios

Current ratio

1.17

1.47

3.47

Quick ratio

0.92

1.16

2.12

Cash ratio

0.40

0.63

2.24

Profitability Ratios

Profit margin

14.64%

18.75%

-93.4%

ROE (Return on equity), after tax

23.03%

25.60%

-248.5

ROA (Return on assets)

7.49%

10.00%

-146.5

Gross margin

68.06%

66.79%

55.3%

Operating margin (Return on sales)

19.62%

24.27%

-42.9%

Activity or Efficiency Ratios

Asset turnover

0.51

0.53

1.08

Receivables turnover (days)

61.02

63

16

Inventory turnover (days)

146.98

129

36

Price Ratios

Dividend Payout Ratio

0.84

0.62

0.15

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