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if i have an ordinal question (Collage must stop providing physical books due to popularity of E-books do you agree with this? ) with (agree-neutral-disagree

if i have an ordinal question ("Collage must stop providing physical books due to popularity of E-books" do you agree with this? ) with (agree-neutral-disagree as an answer. how can i know/ word the response variable of this Question

example

Q: price influence your decision to purchase a book? yes , no

the response variable here is price influence which i am measuring

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