If I know the marketing objectives: (coffee industry) To develop brand positioning To increase visitor to e-commerce store and also I know The target audience: Coffee lover Netizens Region Saudi Arabia, Oman, & UAE F&B players and I know my tactics will used to achieve the objectives: To develop brand positioning - advertisement, content (coffee education, LI branding, customer review) To increase visitor to e-commerce store - photo competitions with LI product, My question is: The key measurement for the tactics (KPI)? I need just Explain these points To develop brand positioning - likes, shares, comments To increase visitor to e-commerce store - number of visitor / report from admin