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If I wanted to study the concept of advertising affinity in the magazine industry, which of the following is the best example of the kind
If I wanted to study the concept of advertising "affinity" in the magazine industry, which of the following is the best example of the kind of thing I should study?
How positive or negative the ads in Newsweek magazine are
How well readers of People magazine remember the ads in last month's issue
How politically liberal Teen Vogue advertisements are
How much space in Sports Illustrated magazine is taken up by advertising
How much readers of Cosmopolitan magazine enjoy the advertisements in that magazine
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The Project Managers Guide To Purchasing Contracting For Goods And Services
Authors: Garth Ward
1st Edition
0566086921, 1409458172, 9780566086922, 9781409458173
