If . Individual Problems 144 A manufacturer of microwaves has discovered that female shoppers have little value for microwaves and attribute almost no extra value to an auto- defrost feature. Male shoppers generallyr value microwaves more than women do and attribute greater value to the autodefrost feature. There is little additional cost to incorporating an auto-defrost feature. Since men and women cannot be charged different prices for the same product, the manufacturer is considering introducing two different models. The manufacturer has determined that men value a simple microwave at $84 and one with auto-defrost at $154, while women value a simple microwave at $71] and one with auto-defrost at $34. Suppose the manufacturer is considering three pricing strategies: 1. Market a single microwave. with autodefrost, at $84, to both men and women. 2. Market a single microwaver with autodefrost, at $154r to onlvr men. 3. Market a simple microwave to womenr at $?0. Market a microwave, with autodefrost, to men at $139. For simplicity, assume there is only 1 man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay, the individual will purchase the microwave. Use the following table to indicate the revenue from men, the revenue from women, and the total revenue h'pm each strategy. Revenue from Revenue from Total Revenue from Strategy Men Women Strategyr Suppose that, instead of one man and one woman, the market for this microwave consisted entirelv of men. For simplicity, you can assume this 1. Auto-Defrost Microwave only.r at $84 2. AutoDefrost Microwave onlv at $154 3. Simple Microwave at $71], Auto-Defrost Microwave at $139 means that there are two menr and no women. Under these conditions, pricing strategv 2 V would maximize revenue for the manufacturer