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If interest is my goal, which metric would I use for my banner campaign? a. CPM b. CPC c. CPA If desire is my goal,

If interest is my goal, which metric would I use for my banner campaign?

a. CPM b. CPC c. CPA

If desire is my goal, which metric would I use for my banner campaign?

a. CPM b. CPC c. CPA If awareness is my goal, which metric would I use for my banner campaign?

a. CPM b. CPC c. CPA

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