if ' ll Exrt Fullscrocn ATOMO COFFEE INTERNATIONAL MARKET ENTRY STRATEGY PROJECT - REPORT Assignment Description Assignment Steps ASSIGNMENT DESCRIPTION Suggested time : 8 hours (In Class) and 2-5 hours (At Home at students discretion) - The project is a tiered assignment worth 30% of the final grade. The Final Project report is worth 20% and the Project Presentation (graded individually) is worth 10%. The project is a group assignment. The deadline for this project is as per the guidelines provided by your instructor on Brightspace. All answers should be submitted through Brightspace. No coursework should be submitted by email Consider and follow the plagiarism guidelines for this project. By the end of this assignment, you will be able to: n CLO 1: Examine the process of charting the direction of a company. :: EOP 1.1: Examine the requirements for developing a Sustainable Competitive Advantage. :: EOP 1.2: Establish the Business Definition of a company and its Strategic Vision. Mission Statement, and set of Core Values. == EOP 1.3: Develop relevant business objectives and examine the crafting and execution of strategy at different levels of the company. :: EOP 1.4: Discuss strategic performance assessment and the role of effective corporate governance. :: CLO 2: Develop market and competitive analyses to define strategic alternatives. :: EOP 2.1: Assess a company's industry and competitive environment. EOP 2.2: Identify the company's resources and capabilities and develop SWOT and VRlO analyses. :: EOP 2.3: Establish the impact of Value Chain activities on a company's cost structure and Customer Value Proposition. EOP 2.4: Contrast the features of five generic competitive sv'itgtsi'scree" EOP 2.5: Identify strategies to strengthen a company's competitive position. CLO 3: Examine strategic approaches to compete in international markets. EOP 3.1 : Assess the added complexities of doing business across borders. EOP 3.2: Analyze strategic options for entering international markets and discuss three main approaches to establishing an international strategy. EOP 3.3: Examine strategic options to strengthen a company's international competitive position. CLO 4: Recommend strategies that facilitate the effective integration of corporate sustainability and social responsibility principles and practices. EOP 4.1: Define Business Ethics, Corporate Social Responsibility (CSR), and Sustainability and discuss how they impact crafting and executing strategy. EOP 4.2: Evaluate the impact of ethical dilemmas related to an international business venture and identify strategies to deal with the problems in a responsible manner. EOP 4.3: Examine best practices and establish the Moral and Business Case for CSR and Sustainable Business Practices. CLO 5: Identify the requirements for successful strategy execution. EOP 5.1: Describe key actions needed to develop an organization capable of good strategy execution. EOP 5.2: Examine internal operations management actions needed for good strategy execution. EOP 5.3: Discuss the factors needed for instilling and leading a corporate culture conducive to good strategy execution. HES-International Business Management - VLO 1: Conduct an environmental scan to evaluate the impact of world issues on an organization's international business opportunities. - VLO 2: Conduct, evaluate and present market research to support an organization's international business decision-making. - VLO 4: Evaluate the impact of statutory and regulatory compliance on an organization's integrative trade initiatives. - VLO 7: Identify and interpret relevant international financial documents and evaluate nancial strategies that support an organization's integrative trade initiatives. - VLO 8: Analyze the impact of an organization's integrigdtcli'atives on its human resources management strategies, policies, and practices. - VLO 9: Develop and present an international business plan. - VLO 11: Recommend strategies to support principles of corporate sustainability, corporate social responsibility and ethics associated with an organization's integrative trade\" initiatives and evaluate their effectiveness. 0 QT-Global Business Management - VLO 1: Evaluate the impact of various world matters when managing a global business. - VLO 2: Conduct business in compliance to regulatory and statutory bodies. - VLO 3: Assess and use information technology to increase business efficiency and/or effectiveness. - VLO 4: Analyze the implications associated with the importing and exporting functions of a business to facilitate international trade. - VLO 5: Collect, process, and interpret market research data to confirm trends and develop creative business initiatives and solutions. - VLO 8: Develop sound business strategies to facilitate trading in the global marketplace. - VLO 9: Apply sound financial principles in all business operations. - VLO 12: Conduct business in compliance with ethical, professional, and corporate responsibilities in a global business environment. a EES 1: Communicate clearly, concisely, and correctly in the written, spoken, and visual form that fulfills the purpose and meets the needs of the audience. 0 EES 2: Respond to written, spoken, or visual messages in a manner that ensures effective communication. a EES 3: Execute mathematical operations accurately. o EES 4: Apply a systematic approach to solve problems. a EES 5: Use a variety of thinking skills to anticipate and solve problems. 0 EES 6: Locate, select, organize, and document information using appropriate technology and information systems. a EES 7: Analyze, evaluate, and apply relevant information from a variety of sources. o EES 8: Show respect for diverse opinions. values. belief sys'igrsilai'tti'ct'itributions of others. a EES 9: Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals. a EES 10: Manage the use of time and other resources to complete projects. a EES 11: Take responsibility for one's own actions, decisions, and consequences. ASSIGNMENT STEPS You wlll work ln groups of 3 to 4 to complete tnls asslgnment. Read the followlng excerpt from Memo 3"\" very carefully and complete the llsted tasks below. \"Every Sip Saves the PlanetTM\" \"Through a patented process, the compounds in these upcycled ingredients have been converted into the same compounds found within green coffee beans. These special ingredients are then roasted, ground, and brewed, just like conventional coffee. Through our innovative processes, Atomo produces 93% less carbon emissions and uses 94% less water than conventional coffee. By not using a single coffee bean in our process, we prevent 100% of deforestation. With every delicious sip of AtomoTM you are saving our planet." merinoPolicy. 3': \"At this time, Atomo Coffee is only able to ship product to the United States, including Alaska and Hawaii. Shipments outside the United States and to the United States territories will be taken under consideration on a case-by-case basis. Please contact contact@atomocoffee.com to inquire." Reference: Alamo TM | Molecular Cold Brew. (not). tpsy/wwwAtomocoeeom 3' Retrieved December 7, 2021, from gps:llwww.atomocotfee.com 3' Each group will complete the following tasks: 1. Canada is a possible new market for this new type of coffee introduced by Atomo. Gather data to understand the feasibility of this market for the coffee. 2. You must study Canada's business environment and design. collect, and analyze data to take business decisions on the feasibility of this market. 3. Based on your research methods, data analysis. and sound international business decision-making process, clearly recommend whether Atomo should develop a market in Canada. To support your decision, develop and present an international business plan with special regard to the following tasks: 1. Examine research tools to develop SWOT and VRIO analysis. 2. Define Business Ethics, Corporate Social Responsibility (CSR), and Sustainability and address how they impact crafting and . _ _ _ "t Exit_Fu|l5creen_ _ _ _ 3. Evaluate the Impact of ethical dilemmas related to an International business venture In the context ofAtomo beans market and Identify strategies to deal with the problems in a responsible manner. 4. Examine best practices and establish the Moral and Business Case for CSR and Sustainable Business Practices. 5. Analyze strategic options for entering international markets and examine main approaches to establishing an international strategy. 6. Examine strategic options to strengthen a company's international competitive position. 7. Describe key actions needed to develop an organization capable of good strategy execution. 8. Establish the impact of Value Chain activities on a company's cost structure and Customer Value Proposition. 9. Finally, be prepared to communicate your findings accurately and persuasively to all relevant stockholders by preparing an effective ln-Class Presentation. 4. Your report should focus solely on the business environment in Canada. You should not include or analysis any data that does not help you to decide whether a market should be developed in Canada. in this context, pay a special attention to the followings: 1. The political and regulatory system in Canada 2. Is Canada a stable country amenable to international business? 3. Is the Canadian legal system transparent, fair. and objective? 4. How important business ethics are for Canadian customers? 5. How relevant and pressing environmental concerns are in Canada? 6. Currency, interest, and inflation rates 7. Opportunities for market entry 8. Can Atomo effectively conduct business in Canada