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If McDonald's was using Sentiment Analysis with data from the web and it was attempting to determine if a particular passage of text was positive,

If McDonald's was using Sentiment Analysis with data from the web and it was attempting to determine if a particular passage of text was positive, neutral or negative, it would engaging in which of the following...
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Sentiment subjectivity
Sentiment orientation/polarity
Sentiment strength
Who knows - just bring back the McRib!
Sentiment context

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