Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

If my manager called me into the office and said the following two things what would be the most appropriate/effective response? 1. Now, when it

If my manager called me into the office and said the following two things what would be the most appropriate/effective response?

1.

Now, when it comes to customer satisfaction and customer integration, I am a fanatic. You wouldn't believe how much we have learned about our customers' needs from discussion sessions we have with them. But, hold on. To integrate customers into the technical development parts of our new products operation would be very dangerous. A lot of what we do must be secret--we can't patent most of our ideas, and timing is everything. That's why we put so much emphasis on speed of development. But I still get pushed to do more. Help me. Tell me all the things we might do to get integrated customers but at the same time minimize our risks of losing our secrets."

2.

"We recently acquired a small toy company, and I'm scheduled to meet with their management next week. I know they really don't do much use testing--I think someone told me they have a bunch of kids come to their plant and play with the proposed toys. Must work for them, we paid a huge multiple for their stock. What should I tell them, or be looking for, relative to your list of 13 decisions?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Research

Authors: Alvin C. Burns, Ronald F. Bush

7th edition

0133074676, 978-0133074673

More Books

Students also viewed these Marketing questions