If Nike is going to launch a new productDigital leather Band. And the target audience of this kind of product will be on the young generation is to draw new technological products, female customers, customers who can spend extra money on digital products, and Fitness Junkies. The objective behind the Band is to enable the keep people to track their fitness routine and the food diet.

• Explain how you will select your test marketwhich locationfor your new product concept. How and why are your selection criteria appropriate for this product?
• What legal and ethical influences in the proposed test market might affect your promotion, distribution, and pricing strategies?
• How will you use primary and secondary, qualitative and quantitative research from this test market research to promote your product?