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If one of the survey items measuring perception of the advertisement stated: This design is eye-catching and informative. What problem (if any) would this item
If one of the survey items measuring "perception of the advertisement" stated:
"This design is eye-catching and informative."
What problem (if any) would this item have?
a) | It is biased and loaded item |
b) | There is nothing problematic about this item because it is valid |
c) | It is double-barrelled item |
d) | It is measuring perception so there is nothing problematic with it |
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