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If Priceline.com increases its advertising expenses by 30 percent while keeping its price and variable costs the same, does that mean the companys breakeven point

If Priceline.com increases its advertising expenses by 30 percent while keeping its price and variable costs the same, does that mean the companys breakeven point will increase 30 percent? Show this calculation for a hypothetical firm. Why is it important to be able to work out a breakeven analysis?

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