If Ram has identified a way in which he can use customer data to inform customers of bank offers and offers from other vendors, based on their credit card spending history. Although it's National Australia Bank's own data, regulators and legislators are becoming increasingly concerned about the way in which certain types of analytics projects can infringe on privacy, individual rights and potentially be in contravention of the Australian Privacy Principles, GDPR and other legislation.

1. Why he want the data and the resulting benefits to your customer base;

2. How the data can be sourced ethically and securely;

3. How he will keep the data safe from the type of attack on customer data outlined in the AFR article above.

4. How he will use your analytical findings in an ethical way.