• If Sealed Air sold its AirCap product for the same price as the competing product, how would the economic value change? Why shouldn't Sealed Air do this, as a price equal to the competitor's price creates more economic value for the customer?
• What price would Sealed Air charge for the AirCap product to produce a zero economic value? This would make more money for AirCap, but why would this be an unwise move?

Analysis
Cost of Purchase Generic Category	Specific Cost	Product A	Product B	Lifecycle Savings
Price Paid (after discounts and rebates)		$	$	$0.25
Delivery Cost		$	$	-$0.20
Packaging		$	$	$0.00
Inventory (holding cost)		$	$	$0.00
Financing Costs (loan interest)		$	$	$0.00
Owning Costs (insurance)		$	$	$0.00
Usage Costs (cost to use)		$	$	-$0.70
Maintenance		$	$	$0.00
Disposal Cost		$	$	$0.00
Re-Sales Value (negative number)		$	$	$0.00
Lifecycle Cost and Economic Value		$4.13	$4.78	-$0.65