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If the _ _ _ _ _ _ _ _ buying group is relatively small, the number of people who ultimately adopt the innovation likely
If the buying group is relatively small, the number of people who ultimately adopt the innovation likely will also be small.
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laggard
early adopters
innovator
the late majority
the early majority
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Strategic Management
Authors: John Pearce , Richard Robinson
13th Edition
0078029295, 978-0078029295
