Question
If the advertising goal is to increase awareness, what type of ad should be run? an ad with lots of humor an ad with lots
If the advertising goal is to increase awareness, what type of ad should be run?
an ad with lots of humor
an ad with lots of information
an ad with a celebrity endorsement
an ad with a combination of information and action
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
