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If the brand ( Honda - Automobile category ) were a person, what kind of personality does this person have?How did you come to this
If the brand (Honda - Automobile category) were a person, what kind of personality does this person have?How did you come to this conclusion?Imagine a target consumer of this brand, what would this person be like?Make a list of at least five specific media use habits that this person would have? Identify and discuss a high-level media targeting strategy to reach this person based on their media use habits above?
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