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If the consumer feels the product is needed for whatever reason, he/she not only becomes a loyal user, but may purchase a number of Yeti
If the consumer feels the product is needed for whatever reason, he/she not only becomes a loyal user, but may purchase a number of Yeti products in the line. It becomes a necessary part of one's lifestyle. Apple is the master at this strategy. They convinced so many that Apple products, especially the iphone, are a necessary part of life. Can you think of any other brands that also did this
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