Question
If the measure for customer interest in the promotion did not yield consistent scores and does not measure what it is supposed to measure it
If the measure for "customer interest" in the promotion did not yield consistent scores and does not measure what it is supposed to measure it would be
options:
both valid and reliable
neither valid nor reliable
valid but not reliable
reliable but not valid
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
