If the promotional budget is limited to $18,200 how many commercial messages should be run on each medium to maximize total audience contact? [15 marks] What is the allocation of the budget among the three media? [5 marks] Based on your calculation in (b) ,what is

the total audience reached? [5 marks]

Styles Paragraph Hapanyengwi Chamber of Commerce periodically sponsors public service seminars and programmes. Advertising alternatives include television, radio and newspaper. Audience estimates, costs and maximum media usage limitations are as shown below: Constraint Audience per Advertisement Cost per advertisement Maximum media usage Television 100,000 $2 000 10 Radio 18,000 $300 20 Newspaper 40,000 $600 10 To ensure a balanced use of advertising media, radio advertisements should not exceed 50% of the total number of advertisements authorised. In addition, television should account for at least 10% of the total number of advertisements authorised I Required a) If the promotional budget is limited to $18.200 how many commercial messages should be run on each medium to maximize total audience contact? [15 marks] b) What is the allocation of the budget among the three media? (5 marks] c) Based on your calculation in (b) what is the total audience reached? (5 marks] NITED STATES pa