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If the two analogous products capture different aspects of the product category of interest (i.e. they carry equal weight for a forecasting based on Bass

If the two analogous products capture different aspects of the product category of interest (i.e. they carry equal weight for a forecasting based on Bass model), when will the product category penetrate 50% of the market?

A. Sometime in the year 2028

B. Sometime in the year 2029

C. By the end of the year 2029

D. None of the above

Table 1 Analogous Products and Market Size

Total Market Size Estimate: 200 million
Cumulative Sales until 2016: 0.8 million
p q
Analogous Product 1 0.0031 0.413
Analogous Product 2 0.0039 0.374

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