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If the two analogous products capture different aspects of the product category of interest (i.e. they carry equal weight for a forecasting based on Bass
If the two analogous products capture different aspects of the product category of interest (i.e. they carry equal weight for a forecasting based on Bass model), when will the product category penetrate 50% of the market?
A. Sometime in the year 2028
B. Sometime in the year 2029
C. By the end of the year 2029
D. None of the above
Table 1 Analogous Products and Market Size
Total Market Size Estimate: 200 million | ||
Cumulative Sales until 2016: 0.8 million | ||
p | q | |
Analogous Product 1 | 0.0031 | 0.413 |
Analogous Product 2 | 0.0039 | 0.374 |
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