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If two marketing groups within a firm's marketing department are vying against each other for a larger percentage of the budget, which option could the
If two marketing groups within a firm's marketing department are vying against each other for a larger percentage of the budget, which option could the marketing manager consider that would be MOST effective in managing the conflict?
Focus the attention of the two groups on a common "enemy" such as another firm that that they compete with for business.
Restructure the entire department so that teams are no longer used.
Take a majority vote on what the two departments feel is the best budget allocation.
Change the composition of the two departments.
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