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If VLC = $1,600, price is $20 per item, contribution margin = 20%, and the repurchasing frequency is once every six years, (a) what is

If VLC = $1,600, price is $20 per item, contribution margin = 20%, and the repurchasing frequency is once every six years, 


(a) what is the defection rate, and (b) what is the retention rate

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