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If we look at the value chain for AT&T out of the four primary activities of R&D, Production, Sales & Marketing, and Customer Service where
If we look at the value chain for AT&T out of the four primary activities of R&D, Production, Sales & Marketing, and Customer Service where would the communications segment be. Communications is their primary industry so I need to figure out if AT&T has vertical integration or horizontal integration and how? So my questions are does AT&T have vertical or horizontal integration? Why? Where in the value chain does the communications segment fall for AT&T?
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