if we want to launch a new healthy and environment friendly soft drink Explain how the market for the new soft drink product might be segmented for consumer (B2C) and business (B2B) markets. To what extent do the approaches differ between B2C and B2B segmentation? Discuss targeting methods that could be used for the B2C market and who you would primarily target with this new product in terms of characteristics including demographics, benefit, behavioural and lifestyle. (10 marks) c) Explain what is meant by the term 'positioning' and suggest how the new soft drink product would be positioned in the minds of the target market. (10 marks) Section 3 - Marketing Mix Analysis Using the table format below creatively design an extended (7Ps) marketing mix for the soft drink based on the target market identified in Section 2b above (and considering any relevant environmental factors identified in Section 1b) New Soft Drink Product Product Place Price Promotion People Physical Evidence Process You should write in as much detail as possible within the word count allowance, ensuring that your work is not just descriptive in nature but also uses academic referencing where appropriate to show how relevant marketing principles and theories support your analysis of the new soft drink product.