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If you are a marketer, would you use BzzAgent (or a similar service)? Why or why not? How might you incentivize agents to work for
- If you are a marketer, would you use BzzAgent (or a similar service)? Why or why not?
- How might you incentivize agents to work for BzzAgent?
- A firm generally has a list of its most loyal customers and can use them to help promote word-of-mouth marketing. Do you think BzzAgents are more effective at generating word-of-mouth than a firm's loyal customers? Why or why not?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
