Question
If you are going to buy a new phone there are several factors that may influence your decisions. To make a thoughtful purchase decision you
If you are going to buy a new phone there are several factors that may influence your decisions. To make a thoughtful purchase decision you are required to evaluate cost and benefit associated with purchasing a new offering.
Apply Customer-perceived value model to evaluate cost and benefits
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
