If you are Prime member, discuss Amazon Prime membership. What effect does it have on consumers' frequency of purchase? On product selection (will they purchase from alternate seller if it's available through Amazon Prime)? What costs does Amazon incur from a Prime subscriber? How does Amazon entice buyers to try Prime?

When going through the purchase process, note the recommendations for accompanying products that Amazon makes. How does Amazon chose those particular products to recommend. Could these recommendations be replicated by other eCommerce websites?

How do member reviews affect consumers' choices?

Anything else that you would like to add about success of Amazon?