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If you could answer both questions that would be great. Thanks! Omega Industries, a manufacturer of running shoes, has asked you to do some research

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If you could answer both questions that would be great. Thanks!

Omega Industries, a manufacturer of running shoes, has asked you to do some research to determine what consumers want in a brand new running shoe model. They want you to study three different levels each of arch support and waterproofing. You put together a conjoint analysis survey to assess these attributes. In the table below are the results of your study: Attribute Arch Support Level None Moderate High None Moderate High Partworth -0.3 +0.3 +0.5 +0.2 +0.3 -0.5 Waterproofing 27. Based on the information above, what are the top 2 attribute combinations and their conjoint preference values? Show the calculations for all combinations. 28. What are the bottom 2? Omega Industries, a manufacturer of running shoes, has asked you to do some research to determine what consumers want in a brand new running shoe model. They want you to study three different levels each of arch support and waterproofing. You put together a conjoint analysis survey to assess these attributes. In the table below are the results of your study: Attribute Arch Support Level None Moderate High None Moderate High Partworth -0.3 +0.3 +0.5 +0.2 +0.3 -0.5 Waterproofing 27. Based on the information above, what are the top 2 attribute combinations and their conjoint preference values? Show the calculations for all combinations. 28. What are the bottom 2

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