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If you do not work in an organization, imagine that you are the Chief Marketing Officer of Big Red Inc., a start-up that sells stylish

If you do not work in an organization, imagine that you are the Chief Marketing Officer of Big Red Inc., a start-up that sells stylish sunglasses. Then, answer the questions below.

Chief Marketing Officer at Big Red Inc.

  • How much would you spend on sponsored search and why?
  • How would you track and monitor the effectiveness of sponsored search advertising?
  • What search engines would you advertise on and why?

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