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If you had a choice of being the first-mover into a new emerging foreign market (e.g., Philippines) and being the fifth company entering that market
If you had a choice of being the first-mover into a new emerging foreign market (e.g., Philippines) and being the fifth company entering that market with your product, what would you choose and why?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
