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If you have any type of loyalty card (Shoppers Optimum, Air Miles, Petro Points, etc.), you can answer this question. What value as the consumer

If you have any type of loyalty card (Shoppers Optimum, Air Miles, Petro Points, etc.), you can answer this question.

What value as the consumer do you receive from utilizing your loyalty card?What value does the company get?Do you think the benefits outweigh the costs for you?For the company?Why or why not?

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