If you read the pages 126 - 175 of the book to the following link (https://sci-hub.mksa.top/10.1007/978-3-030-59531-9) chapters are mentioned below

Please advise how does the content of the material in the book can relate to a building construction company who's aim is to attract new customers and new projects and how the Company will increase its market share against its competitors.

Chapters to read:

4.2 H2H Brand Management 126 4.2.1 Holistic Brand Management 128 4.2.2 Factor S-DL: Development of a New Brand Logic 132 4.2.3 Factor Digitalization: The New Customer Path in the Connectivity Age 139 4.2.3 Branding in H2H Marketing 147 References 152 4.2.4 Factor Design Thinking: Brand-Formative Design 145

5 Rethinking Operative Marketing: The H2H Process 157 5.1 Serving H2H 158 5.1.1 Evolution of the Marketing Mix 158 5.1.2 The H2H Process 166 5.1.3 H2H Marketing at the Fuzzy Front End of Innovation 168 5.1.4 Elements of Co-creation and Value Proposition 172 5.1.5 Operative Marketing as Iterative Process Through the H2H Canvas 175