"If you torture the data long enough, it will confess." - Anonymous Five years of a well-established brand's monthly sales volume data are shown in the table below. As may be noted, there is substantial seasonality in this brand's sales.

Develop a monthly sales volume forecast for the brand for each of the first six months of Year 6. A total of six monthly forecasts are needed ... one for each of January, Year 6 through to June, Year 6.

I want you to answer the following four questions and submit the answers along with your results:

1. How did you make your forecasts for each problem? Explain in some detail.
2. What assumptions are implicit in your forecast? Be specific.
3. What insights into forecasting did you gain from each problem?
4. What are some particular advantages and disadvantages of the forecasting methodologies that you used in each problem?

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