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If you were a television or cable executive, what changes would you make in today's programs? How would you try to adapt to third- and

  1. If you were a television or cable executive, what changes would you make in today's programs? How would you try to adapt to third- and fourth-screen technologies?

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Here are a few considerations 1 Embrace multiscreen experiences With the rise of smartphones tablets and other devices viewers are increasingly consum... blur-text-image

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