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If you were a tutor for UTSA's College of Business, how could you best describe ForceField analysis? Analyzing what drives customers to one organization instead

If you were a tutor for UTSA's College of Business, how could you best describe "ForceField" analysis?
Analyzing what drives customers to one organization instead of another
Analyzing an organization's motivations and other forces that drive it
Figuring out how an organization can forcefully affect change
Identifying the forces that push or pull someone to accept or resist a potential change
none of these
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