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If you were asked to use a powerful analytical tool to size up a company's competitive assets and determine whether they can provide the foundation
If you were asked to use a powerful analytical tool to size up a company's competitive assets and determine whether they can provide the foundation necessary for its competitive success in the marketplace, you would choose
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financial and asset management analysis
value chain analysis
VRIN tests
SWOT analysis
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Information Systems Management
Authors: Barbara McNurlin
8th Edition
0132437155, 9780132437158
