If you were in Owen's position, how would you go about delivering the tools needed to manage a network of supply and demand? Consider: 1) Why is it difficult to align supply and demand at AGL Energy? 2) What data challenges are facing the upstream (merchant) and downstream (retail) parts of the business? In your answer, consider the core data required to manage the supply chain (e.g., customers, usage, generation, prices) and the advantages and disadvantages of data consolidation (merchant and retail) onto a single IT system/platform. 3) Why might it be difficult to move supply chain work practices to a data analytics strategy?