Question
If you were managing consumer packaged goods brands for a company like Procter & Gamble, Unilever, Clorox, Kraft Heinz, or Campbell Soup Company, how would
If you were managing consumer packaged goods brands for a company like Procter & Gamble, Unilever, Clorox, Kraft Heinz, or Campbell Soup Company, how would you respond to
Brandless? What changes in brand strategy, if any, would you consider?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
