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If you were marketing a product to a particular target market and you only knew the demographic characteristics what product benefits (WIIFM) would you highlight
If you were marketing a product to a particular target market and you only knew the demographic characteristics what product benefits (WIIFM) would you highlight in your marketing?
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When marketing a product to a particular target market based solely on demographic characteristics its important to consider the Whats In It For Me WI...
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
