Question
If you were starting a coffee shop across the street from a Starbucks, how might you use buyer psychology concepts (reference pricing, signposts, sale signs,
If you were starting a coffee shop across the street from a Starbucks, how might you use buyer psychology concepts (reference pricing, signposts, sale signs, and prices ending in 9) to set your pricing strategy?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
