Question
If you were the director of new product development for a national fast food chain, what 5 factors would you consider in choosing cities for
If you were the director of new product development for a national fast food chain, what 5 factors would you consider in choosing cities for test marketing a new sandwich? would the place you live be a good test market? Why or why not ?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
