If you were the head of the marketing team at Chloe Handbags, what direction would you provide to your team regarding the following items:

1. How would we determine if our consumers will be drawn to higher-end handbags?
2. How would we introduce a higher-end handbag to our product line?
3. At what point would we recommend a go- or no-go decision whether to introduce these high-end handbags?