1. If you were the product manager for Barbie dolls, what cultural characteristics would you bear in mind when entering the (a) Japanese and (b) Malaysian markets? What product modifications would you make so that the doll becomes more saleable in these countries?
2. Develop a chart that lists the key factors that encourage adaptation and standardisation. Is there a difference between goods and services in terms of the need for standardisation and adaptation? What influence might culture and the type of product play on the need for adaptation? Give an example you are familiar with for each of the five categories discussed in the chapter.