If you were working in the auto insurance industry, how would you create a disruptive marketing strategy? Online platforms have been prevalent in the last 15 years for increasing ease of access to cost-effective auto insurance.

Name 2 specific ways to better target potential customers and/or capture customers who have left.

The feasibility of the disruptive marketing approach should be made clear. Will the new marketing strategy be feasible from a financial perspective? Explain.

Use 2 references to support your statements.