1. If your target market is in the working-class or lower-middle-class, thus suggesting their financial resources are somewhat limited, it would likely be in your best interest as a company to consider utilizing one of the following promotions to increase sales, EXCEPT a:

a. deal.

b. contest.

c. coupon.

d. rebate.

e. price-off.

1. The Tween Scene is a retail store catering to 8- to 12-year-old boys and It advertises regularly throughout the year both on radio and in the daily newspaper. The month prior to the beginning of each new school year, the store buys extra advertising space and time. This is an example of a(n)______________advertising scheduling plan.

a. pulsing

b. interval

c. seasonal

d. continuous

e. flighted