If you're more interested in text, you can scroll to find their goal, "make USA Today's website responsive", in one short paragraph, followed by a simple "1" icon, with the text "Became the most visited US News site." Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA. What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it, via video -- which is exactly what Fantasy does on their case study page for USA Today. They keep the page simple and clean, with a large red play button embedded at the top, inviting you to review their redesign of USA Today's website via video. The video itself is simple, showing the website's interface and clicking on various links with simple instrumental music in the background.

151. Sales decline in the decline stage of the PLC because of technological advances, increased

competition, and ________.

152. A manufacturer with a product in the decline stage of the product life cycle might decide to

________ if it has reason to hope that competitors will leave the industry.

153. Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless

and trendy, is in the ________ stage of the PLC.

154. Schmidt Steel Corporation lacks the confidence, capital, and capacity to launch its new steel

product into full national or international distribution. Even though test market results look

promising, what will be management's next step?

155. A company getting ready to launch a new product must make several decisions. However,

the company must first decide on _____.

156. Marketers need to position their brands clearly in target customers minds. The strongest

brands go beyond attributes or benefit positioning. On which of the following basis the

products are positioned?

157. The purpose of idea generation is to create a _____ of ideas. The purpose of succeeding

stages is to _____ that number.

158. During which phases of the product life cycle are costs thought to be low on a per customer

basis?

159. During which stage of the product life cycle does the company attempt to maximize market

share?

160. During which stage of the product life cycle does a company seek to build selective.