Question
If you've taken a flight recently, you may have received an email from the airline asking about your onboard experience. -What is the value to
If you've taken a flight recently, you may have received an email from the airline asking about your onboard experience.
-What is the value to companies of understanding consumer behavior following a purchase.
-How has technology facilitated marketers' understanding postpurchase behavior?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
