Ignite Pyrotechnics pays a dividend of $2.50 every year. Ignite just announced that next year's dividend is expected to be smaller due to temporary production shortages as they shift from a business to business model to having retail sales outlets. However, after this one time interruption, they expect dividends to return to their normal level of $2.50. In reaction to this news, Ignite's stock price increases from $34.50 to $36.75. Assuming that the stock is priced correctly using the dividend discount model, and that dividends return to a constant $2.50 in the future, how has Ignite's required return changed with this announcement?